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The Art of Web Design: Ways to Increase Conversion Rate With Modern Design

We tend to pay attention to visuals first, whether consciously or unconsciously. So, it is not surprising that creative design automatically draws people in. Since your clients concentrate on design, it is crucial to pay attention to various visual elements. In other words, the online project for your business serves as its front entrance. When it comes to your website design, studies have repeatedly shown that visitors immediately rate your company based only on visual content. Not to add that if your website is not well-organized, people will frequently abandon it.

Oleksandra Vasyliants
The Art of Web Design: Ways to Increase Conversion Rate With Modern Design
Oleksandra Vasyliants
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According to Stanford online credibility research, 75% of users accept the idea of forming trust judgments about a firm based on the visual appearance of their website. Furthermore, will abandon your website if the content or layout is unappealing. So, crappy design does more than only harm your credibility. If it is not visually appealing, it may turn off one-third of your visitors as well as prospective buyers. For this reason, we would like to focus our post on ways to increase conversion rate using your modern web design.

Top 5 Ways to Increase Conversion Rate and Achieve Success

Colors Are Not Only About Aesthetics

Colors influence how people perceive a brand. According to this study, colors may elicit and boost people's emotions. Additionally, most individuals identify various hues with distinct events and events. Selecting the proper colors will keep your company's name at the front of your clients' minds. Consider someone who grew up in a happy family house with green ceilings, whose favorite café has green seats, and who has triumphed in every soccer game wearing a green jersey. Because of these stories, this individual will identify the color green with joy as well as achievement.


  1. Color consistency across your brand, website, and marketing materials assists in building a distinctive brand image and enhancing brand awareness. Choose and keep to a uniform color palette to increase client confidence and conversion rate optimization.
  2. Employing contrasting colors for call-to-action buttons, such as an intense red or green, may help them stand out and capture the consumer's focus. As a result, you will improve the odds of a conversion.
  3. Studying color psychology and how different colors can provoke various emotions and actions is critical for making appropriate color decisions. Investigate the associations and feelings that different colors elicit. After this, select colors that correspond to your brand identity and company objectives.
  4. Color preferences differ based on the target demographic and context, thus it is critical to test and assess the effect of various color selections. To choose the best ways to increase conversion rate, use A/B testing to identify which colors are most successful and make data-driven choices.

Make Sure to Construct a Responsive Website Design

Have you ever attempted to use your phone to browse a website only to experience a small text and clumsy navigation? As a result, it was practically impossible to use the site. As more people use mobile devices to access the Internet, it is becoming increasingly critical for businesses to tailor their websites for mobile devices. A fully-responsive website not only improves the user experience but may also have a substantial influence on your conversion rate. 

The advantages of a fully-responsive for conversion rate are the favorable effects that will turn your visitors into customers. Here are a few of the main advantages:

  1. Improved user experience. When your website is fully-responsive, visitors can explore and engage with it without any effort. As a consequence, it will result in a more fun and rewarding experience. So, customers will be ready to perform desired activities, such as making a purchase or filling out a form.
  2. Greater engagement. Since visitors can communicate with your site while being on the go, a mobile-friendly website will keep them interested. This can lead to longer visit intervals and more conversion chances.
  3. Improved search engine rankings. Keep in mind that search engines like Google emphasize mobile optimization. In other words, having a fully-responsive site may help you rank higher in search results, improving your visibility and attracting more prospective consumers.
  4. Increased conversion rates. By improving the user experience and boosting engagement, mobile optimization may lead to a rise in conversion rates. It will happen because more users do the necessary activities on your online project.

Should Your Site Have a Lightning Speed?

Bidnamic conducted their research and discovered that every second that the site loads faster increases the conversion rate by 17%. As a result, slow-loading websites are more likely to experience higher bounces, putting your conversion rate at risk.


  1. Images are frequently blamed for sluggish websites. One of the easiest ways to increase your page performance and SEO results is to compress your photos. You can enhance your page performance if you are willing to give up a little image quality. The objective should be to compress photos as much as feasible without sacrificing quality or user experience.
  2. HTTP requests occur when web browsers submit "requests" for more information to a website's server.  Assume a person comes across a webpage. The server receives a request from the browser and responds with a file containing the information required by the user to open the page. (This file may include text, photos, video, and so on.) The user cannot read the contents of the file until the request has been completed. However, if the file does not include all of the information required by the user to view the website, the browser will issue another request. The more queries you make, the slower your page will load. To access the complete page, the viewer will have to wait longer. To enhance website performance, try to limit HTTP requests or make them load quicker.
  3. Minimizing JavaScript, CSS, and HTML can help your website load faster. Begin by eliminating line breaks, white space, and other useless code components that do not affect user experience. 
  4. Browser caching is the temporary storage of webpage data by a user's browser. As a result, when the user returns to the website, it loads more quickly. When a visitor initially visits your page, their browser saves various items (such as photos or CSS files). As a result, when the user returns, the browser does not have to submit as many queries. Remember that this enhances the experience of returning users. However, it will not affect people who are visiting your site for the first time.

You can always download responsive website templates that will not make you test the design on multiple devices.

Use Copywriting Effectively to Engage More Users

The ability to craft words that interest a reader and encourage them to take action is known as copywriting. It may be used to advertise a product or service, enhance sales, and improve search engine results. The first step in implementing any of them is always to learn about the people you are targeting. Then, you will get a chance to develop a successful copywriting plan. It is possible to accomplish this through consumer surveys and studies.

  1. The AIDA model (Attention, Interest, Desire, Action) is a useful technique for writing captivating copy. Marketers commonly utilize it, but it may be useful for anybody generating content, regardless of media.
  2. The tone is an important aspect of persuasive writing. In particular situations, it is the perspective held by an author toward the topic as well as the readership. The author establishes this tone using word choice, syntax, and the general feel of the text.
  3. CTA copywriting is critical for increasing conversion rates and sales. It assists in the conversion of visitors into prospects, leads into clients, and clients into advocates. Furthermore, it offers value to your brand by improving email list growth and interaction with your content.
  4. Your primary purpose is to persuade people to act. This implies that your material should be straightforward and easy to read. It should also be clear and powerful without being excessive or complicated. It is critical to be captivating in your content since it aids in the sale of a product or service. It will draw your target audience's attention and motivate them to be active.
  5. You may be persuasive by employing a variety of strategies that appeal to both the rational and emotive portions of your audience's brain. For instance, you can use logos (logic and reasoning) and ethos (ethics and credibility).

How to Increase Conversion Rate With Call-to-Actions?

Simply put, a successful CTA generates high conversion rates. You want an increasing number of individuals to take the offer to complete the required activity. However, keep in mind that the typical conversion rate for a call-to-action feature across all sectors is only 4, 23% An excellent CTA is straightforward and elicits interest. It fulfills your promises without wasting time. For example, if you invite people to click to “download your new eBook” the link should take them to the eBook page and nowhere else.

CTAs must be brief and to the point. Do not use too many words. Be succinct and to the point. The viewers should understand what you expect them to do right away. Otherwise, they will go on to the next page, resulting in a missed opportunity. 

This is one of the most significant things, but relatively few people consider it. You cannot put your CTA button wherever you want. The placement of the button is determined by the intricacy of the page. If the page is tiny and has minimal text or information, position the button above the folder. For lengthier pages, the CTA might be placed beneath the folder. However, this is not an unchanging principle.

A Few Words in Conclusion

Remember that effective web design is an ongoing dedication to provide an unparalleled user experience. You can guarantee that your website stays an asset of value for your organization and continues to promote conversions by remaining tuned in to user input, market dynamics, and new developments in technology. By implementing color psychology, fully-responsive website design templates, proper call-to-action buttons, effective copywriting, and quick website speed, you can get amazing results. Thanks for reading!

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