Resources for anyone leveling up in sales

We no longer run our own courses — but we've gathered what actually helps you grow in sales: books, blogs, AI tools, and Big Sister, our own AI call-scoring tool.

brand lines
sales school * sales school *sales school * sales school * sales school *

Our approach to sales

We no longer run courses, but the approach hasn't changed: systematic, AI-native, built on real cases from our consulting work. Valentyn Yaromenko, founder of White Sales, is a Claude Ambassador for Revenue & GTM: we're among the first in Ukraine combining people and AI agents in one sales system.

PRACTICE
AI
REVENUE
CASES
RESOURCES
Валентин Яроменко

Sellers are not born

— Valentin Yaromenko
Founder, White Sales

Resources & tools

Materials and products we recommend for growing in sales.

Big Sister

We score call quality on an objective 0-100 scale.

  • Sales Score 0-100 for every call
  • 100% of calls, no sampling
  • $30/month per rep

Sales Academy training session by White Sales

What to read

Classics our own methodology is built on.

  • Mark Roberge — Sales Acceleration Formula
  • Neil Rackham — SPIN Selling
  • Dixon & Adamson — The Challenger Sale
  • Chris Orlob (LinkedIn)
  • KMBS
курс sales management

AI in sales

Where to start if you want to get into the topic.

  • Anthropic / Claude resources
  • Gong Labs
  • SaaStr
курс white box

Sales Playbook

A 6-area checklist for sales department audits.

  • Lead qualification
  • CRM hygiene
  • Scripts & objections
  • Onboarding
  • Metrics
  • AI scoring (Big Sister)
курс white box

Book a consultation

We'll walk you through where to start and give you concrete next steps for your sales team.

brand lines

Follow White Sales and watch the Sales Podcast

We create Ukrainian-language content about “white sales” and “ocean blue management”

авторський подкаст про продажіукраїномовний подкаст про продажі

Need a sales consultation?

Book a consultation and we'll suggest relevant next steps for your goals.

Frequently Asked Questions

Find answers to the most frequently asked questions

Do you still run courses?

We don't currently have active programs. But on this page we've gathered what we recommend to clients ourselves.

Can you build a custom program for our team?

Yes — we build individual corporate programs. Click consultation.

What is Big Sister?

Our own AI product: scores call quality 0-100. $30/month for Solo.

What makes you different?

AI-native consulting. Valentyn Yaromenko, Founder of White Sales, is a Claude Ambassador for Revenue & GTM.